The new Kim Kardashian Gold fragrance is the latest perfume to be released by Kim. It’s been since 2009 when she first came out with her signature scent, Kim Kardashian for Women that fans and beauty fanatics have had a chance to sport her scent. Finally now, 3 years later, women all around the world are eagerly waiting for the new Gold fragrance to be made available for purchase. Not much longer now: this newest scent is going to be released in April 2011.
According to Kim, this latest line of perfume is inspired by the symbolism of the color gold and what it represents in the name of fashion and jewelry. Gold, she reminds us, stands the test of time. Gold is glamorous, natural and very beautiful. Gold represents a certain level of power yet exudes soft and sexy femininity as well. These ideas and more are what helped inspire the perfume's new scent and look and will no doubt be visually represented into the Kim Kardashian Gold fragrance promotional campaign.
If you haven’t yet seen what the new Kim Kardashian Gold fragrance look like, it is very similar to the original signature bottle (pink and black) except that this time it is packaged and designed with a black and gold color combination. The lid is black but the bottle is mostly gold with the double KK initials logo centered on the front.
Spring is the time of year when women are looking for a new fun and flirty scent, and Gold’s unique combination of different perfume ingredients lends itself to this exactly. It is made from combining natural ingredients like bergamot (which has a light orange scent); zingy grapefruit; and pink pepper along with more floral notes like those of jasmine, violet and soft rose. Lastly, because it is a summer sultry fragrance, things like sandalwood, warm amber and others were combined to give it that extra spice.
Kim Kardashian Gold fragrance differs greatly to that of her first. This is often not the case with celebrity endorsed perfume. However, with the right marketing and the right people behind her, Kim Kardashian will likely do very well with her second line because it's unique.
One thing that consumers will be eagerly waiting for is some variety within the Gold perfume product line itself. Unlike Kim Kardashian for Women, many are hoping that Gold comes with some new other fun perfume-based beauty items. Perhaps things like:
- eau de parfum
- eau de toilette spray
- perfume pocket rollers
- perfume sticks
- body lotion (shimmering gold & non-shimmering)
- body spray
- hair scent
- shimmering body powder
This all depends on how well the first product launch of the Kim Kardashian Gold fragrance, the bottle of eau de parfum, does in sales. But like everything else Kim has endorsed and created, there’s not doubt at all that it will be a huge success for her.